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🏡 Real estate agents: Lead follow-up & sales
The short answer (cite this)
For real estate agents dealing with lead follow-up & sales, use Lofty (AI CRM) + GoHighLevel. Cost from $97/month, saves ~8 hrs/week, break-even in ~0.2 weeks.
Why this stack
Speed-to-lead wins listings. Lofty's AI nurtures and routes new leads instantly; GoHighLevel adds relentless text/email follow-up so none go cold.
Based on ~8 hrs/week saved at $60/hr for real estate agents. Net ≈ $1,981/mo. Your numbers vary — tune them in the finder.
Lofty (AI CRM)
Real estate CRM
AI lead nurture and follow-up built for real estate agents.
GoHighLevel
CRM + follow-up
Auto text/email follow-up the instant a lead comes in.
Setup playbook
Get it live this week
A copy-paste plan for real estate agents. No consultant required.
Set up Lofty (AI CRM)
~45 min- Create an account and import your contacts/leads
- Connect your inbox and calendar
- Build a 3-touch follow-up sequence (text + email)
- Turn on instant alerts for every new lead
- Test it with a dummy lead and watch the sequence fire
Set up GoHighLevel
~45 min- Create an account and import your contacts/leads
- Connect your inbox and calendar
- Build a 3-touch follow-up sequence (text + email)
- Turn on instant alerts for every new lead
- Test it with a dummy lead and watch the sequence fire
Ready to paste
3-touch follow-up sequence
T+5min: "Thanks {first_name}! Got your enquiry about {service}. When's a good time for a quick call?" • T+1day: share a relevant result/case + a booking link. • T+3days: "Still keen? Happy to hold a slot this week."
Why this matters for real estate agents
Agents lose listings because they were at a showing when a buyer lead came in from Zillow — and nobody texted back for four hours. Automated follow-up in the first five minutes is one of the highest-ROI automations in residential real estate.
When not to use AI here
Automated sequences shouldn't replace disclosure conversations, negotiation, or fair-housing-sensitive screening. Humans own the relationship; AI owns the speed.
Your first week
- Day 1: Connect lead sources (portal, website) to your CRM.
- Day 2: Build a 3-touch SMS/email sequence for new buyer leads.
- Day 3: Test with your own phone number end-to-end.
- Day 4–5: Turn on live; monitor response times daily.
Related reading
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